Privacy & Cookie Policy
PRIVACY POLICY
1. HERITAGEBLUE.COM’S APPROACH TO PRIVACY
1.1 www.heritageblue.com is a website owned and operated by Heritage Blue Ltd of 86-90 Paul Street, London, EC2A 4NE (company number 14285038) (“we”, “our”, “us”). We are committed to protecting and respecting your privacy in accordance with the applicable data protection legislation (the "Data Protection Legislation"). This privacy policy (“Privacy Policy”) sets out how we collect, use and share information that identifies you or is associated with you (“personal data”).
1.2 For the purposes of the Data Protection Legislation, we are the data controller of the personal data we collect and process about you. If you have any questions related to this Privacy Policy, please contact us at hello@heritageblue.com
1.3 You should also be aware that we use cookies to store and access information whilst providing access to our website. You can find out more about our use of cookies in our Cookies Policy.
2. PERSONAL DATA WE COLLECT ABOUT YOU
2.1 We collect personal data from you when you voluntarily submit information directly to us or via our website. This can include information you provide when you register to use the website, create an account on our website, complete a form, provide feedback or reviews on our products or website, correspond with us, purchase products from the website, subscribe to our email lists or respond to surveys or promotions.
2.2 The categories of personal data we collect include the following:
(a) Contact details: Such as your name, your email address, your telephone number and addresses associated with your account.
(b) Profile information: Such as your contact details (as above).
(c) Comments and opinions: Such as, comments and opinions you share on heritageblue.com’s services, when you provide feedback or reviews on our products or website, or when you respond to our surveys, competitions and promotions.
(d) Messages to us: Messages you send to us such as email and written correspondence.
(e) Payment and transaction information: Records of the products and services you purchase from us and the payment method, and credit/ debit card details (we don’t keep the security code), you use for the transaction.
(f) Information about products you have looked at: We collect information about the products that you have looked at on the website, or that you have added to your basket on the website or to your wishlist.
(g) Information about how you use and connect to the online service:
(i) We automatically collect information about how you use the website such as the pages and links you access, the time you access the website and duration you are on it, and selections and choices you make when using the website.
(ii) We also automatically collect information about the computer or other electronic devices you use to connect to the website such as details about the type of device, its operating system and your IP address.
(iii) Typically, the information we collect about how you use the website is associated with your device.
(iv) Information from fraud prevention organisations: Where permitted by law, if fraudulent activity is suspected relating to your account, we may be provided with information by credit reference, fraud and crime prevention organisations.
3. HOW WE USE YOUR INFORMATION
3.1 We will use your personal data for the purposes specifically described below:
(a) Contact details: we will use your contact details so that we can communicate with you directly via phone, SMS messaging, or email, in particular, about queries, issues, problems we have detected or concerns you have. We may also use your contact details to send you information about similar products and services that we think may be of interest to you (such communications will be in accordance with your marketing preferences as explained in more detail in section 5 below).
(b) Profile information: we use your profile information to provide heritageblue.com’s services to you.
(c) Payment and transaction information: we will use payment and transaction information you provide to process payment for any product or service you purchase from us. We may also use the history of your transactions with us to determine similar products and services that may be of interest to you.
(d) Messages to us: we will use messages you send to us to help us respond to any query, issue or concern you raise and to provide heritageblue.com’s services to you.
(e) Information about products you have looked at: we use this information to send you reminders and further information about these products. We will also use this information to determine similar products and services that may be of interest to you.
(f) Information about how you use and connect to the online service: we use this information to present the website to you on your device. We will also use this information to determine similar products that may be of interest to you.
(g) Information about fraudulent activity relating to your account: we will use information about fraudulent activity relating to your account for the purposes of preventing fraud or crime.
3.2 We may anonymise and aggregate any of the information we collect (so that it does not identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the website, developing new products and features or displaying information about the purchases made via our website such as the most popular purchases.
3.3. We process your personal data (i) with your consent, (ii) when we need to do this to fulfil a contract with you (for example, the contract of sale), (iii) where we are required to do this by law (for example, where it is necessary to retain it in connection with potential litigation), and/or (iv) when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights. For example, we have a legitimate interest in offering and providing heritageblue.com’s products and services, deter fraud and carry out direct marketing.
4. INFORMATION WE SHARE WITH THIRD PARTIES
4.1 We may share your personal data with the following parties:
(a) Service providers, partners and advisors: third parties who provide a service to us, partner with us on certain business activities, advise us or that we work within other business capacities. For example, we use a third party delivery service to deliver any products you buy to your postal address. These third parties will only be allowed to use your personal data in accordance with our instructions or your marketing preferences (where applicable) and will be required to keep your information secure.
(b) Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your personal data to or who we need to disclose your personal data to protect our rights, property or safety or the rights, property or safety of others, detect and investigate illegal activities and breaches of any agreement we have with you.
4.2 We do not disclose personal data to anyone else except as set out above, where permitted by law and/or with your consent. We may provide third parties with aggregate statistical information and analytics about users of the platform but we will make sure that no one can be identified from this information before we disclose it.
5. MARKETING AND ADVERTISING
5.1 Email Marketing - From time to time we may contact you by email with information about our similar products and services which we think you may be interested in if you agree [at the point of registration / sale]. Thereafter, if you do not want us to send you email marketing, please use the contact details provided in section 12 below. You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.
5.2 Email Notifications About Your Order or Changes to the Services We Provide - We may send you email notifications in relation to your order or changes to the way we provide our services to you.
5.3 Advertising on the Site and other social media websites – We, or our advertising partners, may show advertisements to you on our website or on other platforms. To do this we, or our advertising partners, may collect information about how you use the website or the types of other web pages, content and ads you, or others who are using the device you connect to the website, interact with, visit or view. The information collected might also include the IP address of the device you connect to the website or the e-mail address you provide to us or our website. We, or our advertising partners, use the information that is collected to make sure adverts you see either on the website or other platforms or apps (where our partners have advertising space) are more relevant to you.
5.4 The techniques our advertising partners use recognise the device or e-mail address you are using. Typically cookies and similar technologies are used to provide this type of advertising. You can find out more about cookies and how to manage their use by reading our Cookies Policy.
6. STORING AND TRANSFERRING YOUR PERSONAL DATA
6.1 Data will be stored for the time of activity of the customer account. You can decide to delete your account at any time, but information about your orders placed using the account is not deleted from our database. Data about orders is stored in our archive throughout the entire period of the shop operation to identify the returning customer, recall the customer's purchase history and granted discounts, etc., which is our legitimate interest.
6.2 Your order data is stored throughout the time of operation of our online shop. However, if you do not want your order data to be stored for so long, you can object to its storage for the described purpose. However, we inform you that we see our overriding interest in storing order data until the expiry of the statute of limitation for claims under the sales contract concluded with us.
7. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL DATA
7.1 You may have various rights with respect to our use of your personal data:
- Marketing: As stated above in section 5, you may opt-out of receiving such emails from us by using the contact details provided in section 12 below, or by clicking on the unsubscribe link in the emails we send to you.
- Cookies: Please see our Cookies Policy for more information about your rights as regards our use of cookies.
- Access, rectify, port, block, complete, delete and update: You have the right to access, rectify, block, port, complete, delete and update your personal data, and to restrict its use. You also have the right to request further information about the processing of your personal data.
- Object: In certain circumstances, you also have the right to object to the processing of your personal data by us.
7.2 You can exercise the above rights by contacting us using the details provided in section 12 below at any time. All requests will be dealt with at the earliest opportunity and any delay will be kept to a minimum.
7.3 There are exceptions to these rights; for example, access may be refused if it would reveal personal data about another person or if we are prevented from disclosing such information by law.
7.4 We hope that we can satisfy queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to the competent data protection authority.
7.5 When we ask you to supply us with your personal data we will make it clear whether the data we are asking for must be supplied so that we can provide the products and services to you, or whether the supply of any information we ask for is optional.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
8.1 We will retain your information, whether or not your account is active, for as long as we believe it is necessary to fulfil our business purposes or to comply with applicable law, audit requirements, regulatory requests or orders from competent courts.
9. LINKS TO THIRD PARTY SITES
9.1 The website may, from time to time, contain links to and from third party platforms of our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these platforms, please note that these platforms have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those platforms.
10. CHANGES TO THIS POLICY
10.1 We may update this Privacy Policy from time to time, and when we do so we will update the “last modified” date at the top of this Privacy Policy. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.
11. NOTICE TO YOU
11.1 If we need to provide you with information about something, whether for legal, or business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on the website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.
12. CONTACTING US
12.1 Questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to hello@heritageblue.com or Heritage Blue Ltd of 86-90 Paul Street, London, EC2A 4NE.
COOKIES
1. SUMMARY
This cookies policy explains how Heritage Blue Ltd (“we”, “us” or “our”) uses “cookies” and similar technologies on www.heritageblue.com (our “website”). We encourage you to read the policy in full so that you understand what information we collect using cookies and how that information is used.
2. WHAT ARE COOKIES OR SIMILAR TECHNOLOGIES?
Cookies are usually small text files with ID tags that are stored on your device. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, remember your registered login, preferences, and other customisation functions.
The website stores a corresponding file (with the same ID tag) and in this file can keep information on your movements within the site and any information you may have voluntarily given while visiting the website, such as your email address. For more information visit www.allaboutcookies.org.
Similar to cookies are technologies known as “web beacons”, “pixels or “tags”. For the purposes of this Cookie Policy, we refer to all of these technologies as “cookies”.
3. WHAT ARE COOKIES USED FOR?
Cookies help us understand how our platform is being used, let you navigate between pages efficiently, remember your preferences, and generally improve your browsing experience. Cookies can also help ensure information and advertising you see online is more relevant to you and your interests.
4. WHAT TYPES OF COOKIES ARE USED BY HERITAGEBLUE.COM?
The types of cookies used on our platform can generally be put into one of the following categories: strictly necessary; performance; functionality; or targeting. You can find out more about each of these cookie categories below. To see which individual cookies we use on our website and the purposes for which they are used, please open Cookie preference, also accessible using the link found in the footer of the website.
Strictly Necessary Cookies
These cookies are necessary for the platform to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Functional Cookies
These cookies enable the platform to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
5. IS CONSENT NEEDED TO USE COOKIES?
We do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see How do I refuse, block or delete cookies?).
We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can still delete any cookies that have already been placed (see How do I refuse, block or delete cookies).
6. FIRST AND THIRD-PARTY COOKIES
“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our platform. You should check the third party’s privacy and cookie policy for more information about how they use cookies.
7. HOW LONG WILL COOKIES STAY ON MY BROWSING DEVICE?
The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted (see How do I refuse, block or delete cookies?).
8. HOW DO I REFUSE, BLOCK OR DELETE COOKIES?
There are various ways that you can manage your cookie preferences but please be aware that in order to use some parts of our website, you will need to allow certain essential or functional cookies. If you block or delete those cookies, some aspects of our website may not work properly.
Through ‘Cookie Preferences’ on our website
When you access our website, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our website, for example if you delete cookies from your browser or we need to request new consents from you.
When we seek your consent, you will either be able to provide consent for all cookies that we would like to use, or you can tailor your cookie preferences using our Cookie Preference centre.
You can also change your preferences and/or withdraw your consent at any time by visiting ‘Cookie Preferences’ following your initial selection. However, please be aware that withdrawing your consent does not remove the cookie from your device and, in the case of third-party cookies, the cookie may still be used by third parties to show you personalised content and/or advertisements. To delete the cookie from your device and prevent the data from the cookie being used in this way, please see Through your browser settings or other tools.
Where cookies are essential to the operation of our website, we can use these without your consent and they cannot be managed using our Cookie Preference centre.
Through your browser settings or other tools
You can block the use of cookies generally (not just in respect of our website) by activating the relevant settings in your browser. To do this, follow the instructions provided by your browser, usually located within the “Help”, “Tools” or “Edit” settings.
Below are links to pages that explain how to manage cookies in the most popular browsers:
- Chrome
- FireFox
9. CHANGES
We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. The last modification date of this document is shown at the top of this page.
10. QUESTIONS?
Questions, comments and requests regarding this Cookies Policy are welcome and should be addressed to hello@heritageblue.com or Heritage Blue Ltd of 86-90 Paul Street, London, EC2A 4NE.
